3 Productized Service Business Ideas You Can Start Today

Productized service businesses are all the rage these days. They involve packing up a service traditionally sold on a freelance or hourly basis, and instead selling it at a fixed price or on a monthly retainer contract.

Examples include Dan Norris’ WP Curve, which offers unlimited WordPress support for $79 a month, or Russ Perry’s Design Pickle, which offers unlimited graphic design tasks for $370 a month.

(Or Gabe Arnold’s Copywriter Today, which offers unlimited article writing for your website for a flat monthly fee.)

These services are popping up in a ton of different niches, and for good reason. They have low startup costs, low overhead, and a simple to understand proposition for customers.

In this post, I want to go over three productized service business ideas you can start today — even if you have no prior experience.

You can combine these ideas with what I’ll call “The Bryan Harris method” of outreach explained in this episode to land your first clients.

Note: If any of these resonate with you, you can use my step-by-step case study guide on the fastest, cheapest way to make a great looking website for your new productized service business.

Ready?

1. Pinterest Manager

Pinterest has been a fantastic source of incremental traffic for Side Hustle Nation in the last 12 months, and I believe there’s a repeatable process to follow that many blogs and websites could benefit from.

The problem is, it takes some time, energy, and hustle to get it set up.

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That’s where you come in.

In this podcast, Rosemarie shares step-by-step how to start driving qualified traffic from Pinterest. A couple months later, after following her instructions, I was seeing real results.

side-hustle-nation-on-pinterest

Skills Needed

  • Ability to follow directions.
  • Ability to create pin-friendly images (though this could be outsourced to a designer).

Pricing Opportunity

Charge a one-time set-up fee to create or clean up your Pinterest account, create your “Best of” board, and create the images to populate it. Include finding group boards to join and set up automated group board pinning with a tool like Board Booster.

You could even charge an ongoing monthly maintenance fee that would include optimizing your pinning schedule and creating new images as the client produces new content.

2. SSL Migration Service

Major web browsers like Chrome are putting an increased emphasis on security, and within the next few years, I believe httpwill be the standard (over http).

chrome-ssl

It’s already an SEO ranking factor and can be a trust factor for visitors to your site as well.

The problem is, for many amateur webmasters, making the transition isn’t as simple as flipping a switch. In fact, when I attempted to migrate Side Hustle Nation earlier this year I was met with all sorts of errors that I had to restore an old version of the site and vowed it would be a project to tackle another time.

That’s where you come in.

The good news is there are a number of tutorials online and on YouTube on how to get this done:

Study them, practice, and sell the migration service to website owners.

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Skills Needed

  • Ability to follow directions.
  • Some experience with websites would be a plus. Or find an awesome tech pro to be the behind-the-scenes guy or gal.

Pricing Opportunity

Charge a one-time migration fee, probably based on the complexity and size of the site. Take a back up, make sure everything works once it’s done, and include a “no bugs” warranty where you fix any problems discovered in the next 30 days.

3. Content Audit Service

I’ve been seeing some strong improvements in Google traffic ever since my content audit experiment, which involved (gulp) deleting several hundred blog posts.

content audit results

Again, the problem is it was a time-consuming process.

That’s where you come in.

The target customer for this is an individual or company that’s been blogging for at least 3 years. They would stand to benefit from a little digital spring cleaning, but probably don’t have the time or interest in doing it themselves.

And the good news is if they’re still blogging after 3 years, they’re probably making money and could afford this service.

Skills Needed

Pricing Opportunity

This is probably best sold as a one-off service as well, but I can see opportunity for quarterly maintenance “tune-ups” or similar upsells. Pricing will be based on the size of the site (number of posts) and the traffic.

What I mean by that is if your work can produce a 65% lift for a 1,000,000 pageview site, that’s worth quite a bit more than a 65% lift on a 100,000 pageview site.

Bonus Idea: The Blog-to-Video Service

Convert popular blog posts to really well done videos. This one’s not easy, but could be worthwhile for the right clients and could be sold on a monthly retainer. “We’ll produce one killer new video for you each month.”

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This is a pretty weak example, but I made this video (without audio) in PowerPoint because I wanted a video post with captions to share on Facebook.

Your Turn

Note: If any of these resonate with you, you can use my step-by-step case study guide on the fastest, cheapest way to make a great looking website for your new productized service business.

What do you think of these productized service ideas? Any others you have in mind? Any of these that you’d pay for?

Yes, I’m probably going to get some pitches after this 🙂

productized-service-business-ideas

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